November 16, 2020

Watch the recording here

ABOUT

Tomorrow Tastes Mediterranean is an industry leadership conference organized by the Torribera  Mediterranean Center (TMC), a joint project of the University of Barcelona and The Culinary Institute of America. Tomorrow Tastes Mediterranean aims to help the restaurant and foodservice industry better understand and transfer the healthful, sustainable, and cultural principles of the Mediterranean Diet into menus and products suited to the demands of 21st century consumers.

The Mediterranean Diet is unquestionably one of the world’s healthiest, not to mention delicious, ways to eat. Its benefits to our physical and mental health are settled science, as leading researchers from all over the globe, from Harvard to the University of Barcelona, have been proving for decades.

 

TORRIBERA MEDITERRANEAN CENTER

About The Torribera Mediterranean Center (TMC): The Torribera Mediterranean Center is a joint project of the University of Barcelona and The Culinary Institute of America, recently opened its doors on UB’s Food and Nutrition Torribera Campus in Santa Coloma de Gramenet. It is the first center in the world to take the Mediterranean Diet as starting point to connect leading-edgefood and nutrition research with culinary, agricultural, and business innovation.

TMC is open to Mediterranean, European, and other international partners.

PROGRAM

Watch a recording of the conference here. 

On November 16, we celebrated with members of the Torribera Mediterranean Center advisory councils the 10th anniversary of the designation by UNESCO of the Mediterranean Diet as an Intangible Cultural Heritage.

In conjunction with this online conference, we will also release a digital magazine featuring articles, case studies, and recipes that focus on and highlight successful examples related to the mission of the Torribera Mediterranean Center.

Tomorrow Tastes Mediterranean aims to help the restaurant, foodservice and affiliated sectors better understand and transfer the healthful, sustainable, and cultural principles of the Mediterranean Diet into menus and products suited to the demands of 21st century consumers. Along with members of the TMC advisory councils who represent some of the world’s foremost scholars, chefs, and other experts within and beyond the Mediterranean region, we will help translate theory into practice, to inspire new foods and menus that are healthier for people, planet, and profits.

It’s one thing to know that the traditional Mediterranean Diet is healthful and sustainable—and of great cultural significance.  It’s another to understand how to operationalize this dietary pattern into strategies for menus that reflect customer preferences and companies’ abilities to support those menus with ingredients and product solutions.  Scientists who study the Mediterranean Diet rarely know much about the realities of the professional kitchen—whether that kitchen is in an independent restaurant, cruise ship, office cafeteria, hotel banquet department, school or hospital, or in the research and development department of a food manufacturer. Likewise, chefs rarely have much time to sort through the latest nutrition research studies or environmental analyses and understand how these further shape our understanding of chronic disease patterns and trends, or global sustainability imperatives.  Tomorrow Tastes Mediterranean provides the needed bridge between two types of knowledge creation: scientific and culinary.

In practice, this means that the 2020 virtual conference will specifically focus on translation—the culinary and business operationalization—of the Mediterranean Diet, from dishes and menus to financial models and marketing campaigns. We’ll share innovative strategies chefs and operators have used in their kitchens to advance plant-forward cooking with clear takeaways to ensure you’ll be able to develop similar paths in your own companies. And you’ll hear from world-renowned scientists who have developed research projects for companies and organizations that have led to real-life change in food habits.


The traditional Mediterranean Diet received the UNESCO Intangible Cultural Heritage designation in 2010. Even if it has been formally codified only for 60 or so years, it is one of the world’s oldest ways of eating, reflecting a region rich in customs and abundant in health-promoting ingredients and preparation methods. How do we, how do you make this relevant for today’s diners? How do we connect the Mediterranean Diet to other global food trends—and other models of healthy, sustainable, culturally-based cooking? How do chefs and manufacturers expand the kind of foods customers think about when they hear “Mediterranean Diet” or “Mediterranean-inspired dietary patterns”? How do chefs and manufacturers leverage the Mediterranean Diet to engage their customers and nudge them towards healthier, more sustainable food choices? Tomorrow Tastes Mediterranean 2020 will take on these questions and more, to help attendees identify and develop the craveable, healthy, and sustainable foods of, yes, tomorrow.

 

_________________________________

 

2020 TOMORROW TASTES MEDITERRANEAN: A VIRTUAL CONFERENCE

All times CET (- 6 for EST, -9 for PST)

 

17h-17h15

Welcome Remarks + Torribera Mediterranean Center Update

Anne E. McBride (Deputy Director, TMC), Greg Drescher (Vice President for Industry Leadership and Strategic Initiatives, The Culinary Institute of America), Marius Rubiralta (Executive Director, TMC, Professor, School of Pharmacy and Food Science, University of Barcelona), Ramon Estruch (Associate Professor, School of Medicine, University of Barcelona and Chair, TMC Scientific and Technical Advisory Council), Santi Mas de Xaxàs (Executive Manager for External Relations and Strategic Partnerships, TMC) 

 

17h15-17h20

Barcelona, Sustainability City 2021

Alvaro Porro Gonzàlez (Barcelona City Council Commissioner for Social Economy, Local Development and Food Policy)

 

17h20-17h25

What Sustainable Education Looks Like for Chefs:

The Feed The Planet/TMC Sustainable Nutrition Module

Rochelle Schaetzl (Head of Marketing for Europe and Africa, Custom Culinary®)

 

17h25-17h30

A Deliciously Creative Sustainable Menu: A Case Study

Xavier Pellicer (Chef-Owner, Xavier Pellicer, Barcelona)

 

17h30-17h55

Sustainability at the Intersection of Health and Flavor:

A Roundtable + Audience Q&A

Rochelle Schaetzl, Xavier Pellicer, Octavi Quintana (Director, PRIMA Foundation)

 

17h55-18h05

Coffee and the Mediterranean Diet: A Look at the Research

Jean-Xavier Guinard (Professor of sensory science, Co-director of the Coffee Center, University of California, Davis)

 

18h05-18h15

Using Olive Oil in High-Volume Operations: A Case Study of Nutrition and Satiety

Teresa Pérez (General Manager, Olive Oils from Spain)

 

18h15-18h20

Plant-Forward Training for Chefs: Developing Internal Thought Leaders

Angelo Bonamici (Regional Director Operations EMEA, Compass Group at Google)

 

18h20-18h50

The Future of the Mediterranean Diet:

Perspectives on the Next 10 Years — A Roundtable + Audience Q&A

Ramon Estruch, Jean-Xavier Guinard, Teresa Pérez, Angelo Bonamici, Maria Loi (Chef-Owner of Loi Estiatorio)

 

Final Thoughts and What’s to Come in 2021

Michael Sperling (Vice President of Academic Affairs, The Culinary Institute of America), Marius Rubiralta, Ramon Estruch

 

19h-19h30: Optional Additional Discussion

Greg Drescher, Ramon Estruch, Santi Mas de Xaxàs, Anne E. McBride

PRESENTERS

Greg DrescherVice President, Strategic Initiatives, The Culinary Institute of America | Napa, CA USA
Michael SperlingVice President of Academic Affairs The Culinary Institute of America Hyde Park, NY USA
Ramon EstruchMD, PHD. Professor, University of Barcelona | Barcelona, Spain
Marius RubiraltaProf. of Organic Chemistry, Faculty of Pharmacy, University of Barcelona and Rector of the same 2005 - 2008
Alvaro Porro GonzàlezBarcelona City Council Commissioner for Social Economy, Local Development and Food Policy
Angelo BonamiciRegional Director Operations EMEA, Google Food | Milan, Italy
Anne E. McBridePhD Deputy Director Torribera Mediterranean Center Barcelona, Spain
Jean-Xavier GuinardPhD | Professor, University of California, Davis | Davis, CA, USA
Maria LoiChef and Owner. Loi Estiatorio restaurant. New York.
Octavi QuintanaDirector of the Secretariat PRIMA Barcelona, Spain
Rochelle SchätzlHead of Marketing for Europe and Africa, Custom Culinary®
Teresa Pérez MillánManager Interprofessional Aceite de Oliva Madrid, Spain
Xavier PellicerChef and Owner. Xavier Pellicer Restaurant Barcelona

REGISTRATION

Watch a recording of the conference here

SPONSORS

COLLABORATOR

 

SUPPORTER

 

AFFILIATED MEMBER ORGANIZATION

 

 

Tomorrow Tastes Mediterranean is made possible in large part by the generous support from our sponsors.

If your organization is interested in supporting the 2020 digital magazine and online sessions through sponsorship,

please contact Santi Mas de Xaxàs  (santi.mdx@tmcmediterranean.org) at the Torribera Mediterranean Center.

Check back soon for the list of our generous sponsor organizations.

CONTACT

hello@tmcmediterranean.org

For more on the Torribera Mediterranean Center, please visit

www.tmcmediterranean.org

Torribera Mediterranean Center (TMC)
La Masia building. Recinte Torribera. Prat de la Riba, 171
08921 Santa Coloma de Gramenet
Phone: +34 661 446 589